The Neuro Times: A blog about neurology and neuroscience
13 December 2009
Further Fodder for the Neurosceptic.
On one hand, trumpets
"neuromarketers claim that brain waves reveal what consumers want"
. On the other hand, as the
Wall Street Journal
shows, if you market it right, they will
Hat-tip: Josiah Pollock and David Beck
Stephen T Casper
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