|Since you seem so worried, tell me: "What do they want?"|
We put a cap on your head that measures your brain impulses," said AK Pradeep, a pioneer of neuromarketing science and chief executive of NeuroFocus, one of the biggest players in a booming industry. "We measure all parts of your brain continuously. Second by second, we measure how much attention you're paying. We get [to learn] what emotions you're experiencing and what memories you're memorising.According to Neate:
Gemma Calvert, a former Oxford University neurologist who founded rival company Neurosense, said neuromarketing has "completely changed our understanding of the brain" and is now so advanced that she is "able to predict how customers will behave."